Kapal KKP Landing Page Redesign

Personas

To ensure the design solutions met user needs, we developed three primary personas based on interviews and user data:

1. Sari (Administrative Government Employee)

   • Age: 35

   • Background: Administrative staff responsible for processing fishing vessel licensing documents.

   • Goals: Efficiently complete vessel registration and licensing tasks.

   • Pain Points:

     • Difficulty finding relevant information on the website.

     • Time-consuming processes due to unintuitive navigation.

2. Budi (Fishing Vessel Owner)

   • Age: 50

   • Background: Fishing vessel owner who relies on the website for vessel registration and license renewal.

   • Goals: Ensure vessels operate without administrative delays.

   • Pain Points:

     • Difficulty understanding technical terms on the website.

     • Unclear step-by-step licensing processes.

3. Dina (KKP Policy Developer)

   • Age: 29

   • Background: KKP staff responsible for monitoring vessel data for policy-making.

   • Goals: Quickly and accurately access vessel data.

   • Pain Points:

     • Lack of an organized dashboard for comprehensive data views.

     • Scattered information across multiple pages.

       
       

       
       

       
       

       Interview Results

     We conducted interviews with key users to support the redesign process. Here is a summary:

     1. Sari (Administrative Government Employee)

        • "I often feel confused about where to start when processing vessel licenses. A clear guide is very much needed."

        • "The website layout is too cluttered, making it hard to focus on one task."

     2. Budi (Fishing Vessel Owner)

        • "The terms used on the website are sometimes too technical. I have to ask others for clarification."

        • "I wish there was a feature that clearly explains the steps I need to follow."

     3. Dina (KKP Policy Developer)

        • "The data I need is scattered across different pages. An integrated dashboard would be much better."

        • "I need data visualization to quickly identify trends or issues."

     
     

     
     

     
     

Problem Statement

Based on user data and UX analysis, the key issues identified were:

1. Navigation and Flow:

   • Users struggled to complete tasks due to unintuitive navigation.

2. Information Clarity:

   • Disorganized systems and features caused user confusion.

3. Visual Design:

   • An outdated UI reduced the website's credibility.