The goal was to create a modern, elegant, and user-friendly website that enhances design hierarchy and landing page clarity. It aimed to showcase IDNOG’s value as a premier event while providing seamless navigation and accessibility. The design reflects professionalism and encourages engagement through intuitive features and clear CTAs
Problem
The previous landing page of the IDNOG website had a confusing flow and poorly structured hierarchy, making it difficult for users to navigate. This led to high drop-off rates, as confirmed by independent research conducted through interviews with 10 users. The study revealed that 80% of respondents were unsure how to register for the event, highlighting the need for a complete overhaul of the user experience.
Result
The redesigned landing page successfully addressed these issues by creating a cleaner, more organized layout with a clear flow and improved design hierarchy. As a result, 90% of users reported being able to register smoothly and without confusion, showcasing the effectiveness of the improvements and delivering a more seamless and engaging online experience.
